AIR FRANCE - INDIA
Offset Lithograph on Paper
Circa
1967
Size (cms)
60 X 100
Artist
Georges Mathieu
Georges Mathieu (1921–2012) was a French abstract painter, art theorist, and a member of the Académie des Beaux-Arts in Paris. Widely regarded as one of the pioneers of European lyrical abstraction, a movement within informalism. Between 1966 and 1967, he created a series of posters for Air France’s advertising campaign. These works, inspired by major global destinations such as New York, Brazil, Japan, Germany, and India, showcased lyrical abstraction and were praised for their visual coherence in capturing the essence of each country.
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Publisher
Air France
Printer
Printed in France
More Info
This poster designed by French artist Georges Mathieu for Air France in 1967, promotes travel to India. It features a vibrant color palette of pink and green, with a gold abstract design at the center. Dynamic brush strokes and splashes of color evoke a sense of energy and motion. Air France was founded on August 30, 1933, following the merger of five airlines: French Airlines, Air Orient, Air Union, Lignes Farman, and CIDNA. Later, Aeropostale also joined the company. As part of its expansion, Air France significantly grew its network across Asia, Africa, and America. The first Paris - New Delhi flight started on 14th November 1955.
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