This poster promotes Air India flights to the Gulf region, featuring the Maharajah mascot in traditional Gulf attire, a white and red checkered ghutra (headscarf) and a long white dishdash (white robe). The mascot playfully launches a miniature Air India airplane with his finger, symbolizing easy travel to the Gulf. The background shows a desert landscape with a clear blue sky.
As part of Air India's campaign to stand out, the jovial Maharajah mascot, introduced in the 1940s by SK (Bobby) Kooka and artist Umesh Rao, became a key figure in promoting new flight routes. His humor and quirky puns were used to cleverly market Air India’s services.