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AIR INDIA - INTERNATIONAL

Offset Lithograph on Paper

Circa

1950

Size (cms)

60 X 90.5

Artist

S. V. Waghulkar

S.V. Waghulkar (1922–1978) was a prominent artist who graduated from the J.J. School of Arts, Bombay. He is known for illustrating posters for Air India in the 1950s and 1960s.

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Publisher

Air India

Printer

Not Available

More Info

This poster created by S. V. Waghulkar promotes Air India International. A vast landscape with a trail of footprints suggests a journey, symbolizing the airline's ability to connect travelers to distant destinations. The scene stretches toward the horizon, evoking a sense of adventure and exploration. The clear blue sky, dotted with wispy clouds, features an Air India airplane flying above, representing the mode of travel. Some Air India posters, without the iconic Maharajah, highlighted India's rich heritage through landmarks, traditional art, dance forms, and festivals. Others focused on aspirational travel, showcasing global destinations, scenic landscapes, and iconic monuments. Some emphasized the airline's fleet, service quality, or modernity, while others embraced a minimalist design with the logo, red-and-white colors, and simple typography. These designs preserved Air India's identity by highlighting the allure of travel.








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