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AIR INDIA - NAIROBI

Lithograph on Paper

Circa

1966

Size (cms)

64 X 101.3

Artist

S.N. Surti

S.N. Surti was a prominent Indian artist known for his distinctive work in poster design, particularly in the mid-20th century. He is best remembered for his contributions to Air India, creating several iconic posters for the airline during its golden era.

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Publisher

Air India

Printer

Prasad Process (P). Ltd, Madras. Active

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This poster by S.N. Surti uses humor and an engaging design to promote travel to Nairobi. The playful illustration of a hippopotamus with the invitation "come down and see me sometime" adds a lighthearted touch. The warm yellow background and simple typography enhance the poster's charm, appealing to travelers seeking adventure. The design highlights Air India's connection to both modern and aspirational travel, showcasing its innovative approach to advertising. Some Air India posters emphasized India’s heritage, while others focused on global destinations, service quality, and the allure of travel.

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