This poster created by V.V. Shetye promotes travel to Nairobi, featuring the Maharaja mascot portrayed as prey being carried by two lions. The imagery plays on the exciting safari adventure in Africa, where encounters with wildlife like lions are a major attraction. The Maharaja, depicted as a smiling prey, suggests an enjoyable and thrilling experience rather than a dangerous one.

As part of Air India's campaign to distinguish itself, the cheerful and rotund Maharaja first appeared on an in-flight memo pad in the mid-1940s. Conceived by SK (Bobby) Kooka, then Air India's Commercial Director, and sketched by Umesh Rao, an artist at J. Walter Thompson in Bombay, the Maharaja became an iconic figure. Over the years, his witty antics and clever puns were used to introduce new flight routes and promote the airline with humor and style.