This poster Printed by Prasad Process (P) Ltd., features the vibrant Indian national bird the peacock. The peacock takes center stage with its stunning tail feathers in blue, green, and brown, showcasing distinctive "eye" patterns. Its deep blue body and crest add to its regal appearance.

Some Air India posters, without the iconic Maharajah, highlighted India's heritage through landmarks, art, and festivals, while others promoted aspirational travel, scenic landscapes, and iconic monuments. Some focused on the airline’s fleet and service quality, using minimalist designs with red-and-white colors and simple typography to emphasize Air India’s identity and the allure of travel.