This poster by S.N. Surti for Air India promotes the 3rd Commonwealth and Empire Law Conference held in Sydney from August 25th to September 1st, 1965. The central figure is a kangaroo, a symbol of Australia, with a group of lawyers and judges from various Commonwealth countries inside its pouch, representing the conference attendees. The Air India Maharaja, dressed in traditional Indian attire, stands in front of the kangaroo holding a sign displaying the conference dates. This poster is part of Air India’s campaign to distinguish itself in the aviation industry.

As part of Air India's efforts to stand out from its competitors, the jovial and rotund Maharaja first appeared on an in-flight memo pad in the mid-1940s. Created by SK (Bobby) Kooka, then Air India's Commercial Director, and sketched by Umesh Rao, an artist at J. Walter Thompson in Bombay, the Maharaja became a symbol of the airline. Over the years, he was cleverly used to introduce new flight routes, and his humorous antics and witty puns allowed Air India to promote its services with subtle humor and unmatched style.