This poster creatively portrays the message "Save Wildlife" using wild animals to form each letter. Notably, the letter "D" is shaped by a tiger featuring the smiling face of the Maharaja. This design reflects the evolving perspective of Air-India’s marketing head, Bobby Kooka, on wildlife conservation.

Initially, Air-India produced posters promoting India as a hunting destination. However, after Kooka’s involvement with the World Wildlife Fund, the airline shifted its focus to conservation. This poster is part of a series commissioned by Air-India to support the WWF, highlighting the brand’s commitment to protecting wildlife.