This poster for World Wildlife Day highlights the airline's partnership with WWF to promote wildlife conservation. It features the Maharaja, Air India's iconic mascot, holding a white peace flag with the message "Make Peace with Wildlife," set against a landscape populated by wild animals like tigers, elephants, bears, and monkeys. The poster blends humor with a serious environmental message. Some Air India posters, without the Maharaja, focused on India's heritage through landmarks, art, and festivals, while others showcased global destinations, the airline's fleet, or modernity, all while preserving the brand's identity and the appeal of travel.