This poster Printed by Prasad Process (P) Ltd., Madras, promotes Air India. It features a British guard’s iconic bearskin hat, with a small bird perched on top in a nest, symbolizing the airline's mascot, the Maharajah. The guard’s face, visible beneath the hat, showcases a mustache and golden chin strap. The poster blends British and Indian elements, reflecting Air India’s historical ties to both countries.

The Maharajah, introduced in the mid-1940s by Air India’s SK (Bobby) Kooka and artist Umesh Rao, became a key part of the airline’s branding. His playful antics and witty puns helped promote new flight routes and Air India’s services with unique charm and humor.