The poster by Alitalia Airlines, showcases the Golden Temple (Harmandir Sahib) in Amritsar, Punjab—the most sacred site in Sikhism—gracefully reflected in the Amrit Sarovar (Pool of Nectar). Three Sikhs wearing turbans, sit by the pool, gazing at the temple, evoking a sense of tranquility for the viewer.

Alitalia Airlines was established in 1946 and commenced operations in 1947 with its inaugural flight from Turin to Rome. In India, the airline launched its services on March 4, 1959, from Rome to Bombay.