The poster features a couple with their bicycle on the right and another bicycle prominently on the left. The tagline: "ATLAS Lends Technical Know-How Abroad." highlights the brand's global reach.

Atlas began as a proprietorship in 1938, importing bicycles under the "Eastern Star" brand. It was incorporated in 1950 and started full-scale production in 1952. By the late 1950s, Atlas was India's second largest cycle maker, exporting to countries like Myanmar and South Africa.