This poster published by Bata Shoe Co. Ltd., features a white sports shoe alongside a visual of a dog in the top left corner. Bata, now synonymous with quality footwear, has a history spanning over 125 years. Established in 1894 as the T & A Bata Shoe Company in Czechoslovakia, it was among the first to adopt steam-driven shoe-making machines. Recognizing the potential of the Indian market in the 1920s, Bata set up its first production unit in 1932 in Konnagar, near Calcutta. BATA India Ltd. operated under a business structure where lower-priced shoes were sold under BSC to benefit from tax exemptions or reduced duties applicable to "small-scale industries." Whereas the higher end shoes were sold under BATA brand.