The poster features Bollywood actress Sarika Thakur, with the company's packaging label displayed on the right side. The tagline reads, "Guaranteed high-quality lighting and easy to use."

Dharampal Premchand Ltd. was founded by Lala Dharampal on January 1, 1901, initially specializing in tobacco products, particularly Zarda (chewing tobacco). Over the decades, the company expanded its reach, becoming a key player in India's tobacco industry.

By the 1960s, it diversified under the Baba Group brand, introducing a range of tobacco products and matchsticks, solidifying its market presence. Today, the company continues to be recognized for its heritage, quality, and innovation in the industry.