This calendar, printed by Shivraj Fine Art Litho Works, advertises the "Swadeshi Biri" brand "Bhailalbhikabhai & Co." The central figure is framed by peacock feathers, symbolizing beauty and national pride of India. A woman is shown operating a telephone switchboard, representing the company's modern approach and connectivity. Surrounding the central image are small labels, reflecting different customer types or the brand's broad appeal.
Shivraj Fine Art Litho Works, founded by Dadasaheb Dhanwate in Nagpur on May 11, 1921, was renowned for printing calendars and advertisements for various companies.