This calendar of Bhailal Bhikhabhai & Co., a prominent Swadeshi bidi manufacturing firm based in Calcutta (now Kolkata), India. The image showcases the company’s strong market presence. Surrounded by illustrations of various labels, this advertisement emphasizes the company’s identity as a trusted producer of hand-rolled bidis. The factory, located in Tiroda, Central Provinces (now Madhya Pradesh), is highlighted as a central element of the firm’s operations.