
CALTEX KEROSENE
Offset on Paper
Circa
1946
Size (cms)
25.2 X 35.5
Artist
Anonymous
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Publisher
Caltex India
Printer
Not Available
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Goddess Saraswati is depicted seated on a lotus in a serene lake, gracefully playing the veena. She holds the Vedic texts in her lower left hand and a rosary in her upper right hand, symbolizing wisdom and devotion. Adorned with exquisite jewelry, she radiates divine grace, while a swan glides through the lake before her, representing purity and knowledge.
Caltex (California Texas Oil Company) was launched in the U.S. in 1936 and entered India the same year, beginning operations in Bombay. A notable landmark was the Karfule petrol pump, opened on 3rd October 1938 in Ballard Estate. Designed by G.B. Mhatre in the Art Deco style, it originally served Caltex fuel and has been operated by Hindustan Petroleum since 1978, remaining a well-preserved heritage site. Caltex also registered the "Key Caltex" trademark for kerosene in India on 13th January 1943, officially published in March 1945.
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