
CALTEX KEROSENE
Offset on Paper
Circa
1950
Size (cms)
24.6 X 35.8
Artist
Anonymous
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Publisher
Caltex India
Printer
Not Available
More Info
The poster vividly captures a divine scene in which Goddess Parvati and Lord Shiva reclining near a Shivalinga. Goddess Parvati is depicted holding a garland, while a plate of offerings—adorned with fresh flowers and accompanied by a kamandal—rests beside her, symbolizing nurturing devotion. In the background, Lord Shiva gracefully plays the shank (conch), an emblem of auspiciousness and cosmic energy.
Caltex (California Texas Oil Company) was launched in the U.S. in 1936 and entered India the same year, beginning operations in Bombay. A notable landmark was the Karfule petrol pump, opened on 3rd October 1938 in Ballard Estate. Designed by G.B. Mhatre in the Art Deco style, it originally served Caltex fuel and has been operated by Hindustan Petroleum since 1978, remaining a well-preserved heritage site. Caltex also registered the "Key Caltex" trademark for kerosene in India on 13th January 1943, officially published in March 1945.
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