The poster features Bollywood actress Hema Malini, with clothes drying on a rod after being cleaned using Chamakh washing powder. The packaging label is prominently displayed in the center, while the company's trademark is located at the bottom right. Founded in 1931 by Ramjidas Modani and his family, Hansa Chemical Pharmacy began as a small factory in 1946 and expanded into a diverse enterprise, branching into detergents, soaps, and cleaning products. By the 1970s, it modernized production, imported technology, and integrated its operations. In 1981, the company was incorporated as Hansa Soaps Pvt. Ltd.