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CONGRESS

Offset on Paper

Circa

1970

Size (cms)

51.1 X 76.1

Artist

Anonymous

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Publisher

Basant Kumar, Delhi.

Printer

Tej Press, New Delhi.

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This poster features Indira Gandhi, former Prime Minister of India, alongside the Congress Party’s cow and calf symbol, promoting its election campaign.

The Indian National Congress (INC), founded in 1885, played a crucial role in India’s independence and later governed under leaders like Jawaharlal Nehru, Lal Bahadur Shastri, and Indira Gandhi. As Prime Minister (1966–1977, 1980–1984), Indira Gandhi led bank nationalization, the 1971 Bangladesh War victory, and the Emergency (1975–77).

The cow and calf symbol, introduced in the 1971 elections, represented Indira Gandhi’s leadership, portraying her as a guiding force (cow) for the nation (calf).

This poster reflects the political atmosphere of 1971, emphasizing Indira Gandhi’s influence and the Congress Party’s vision for India.






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