The poster prominently features a T-shirt displaying the company’s name, serving as the central visual element. In the bottom left corner, a packaging label reinforces the brand’s identity, adding authenticity to the design. On the bottom right, a statutory warning—"Cigarette smoking is injurious to health"—is clearly displayed in compliance with legal health regulations. Additionally, the poster highlights a promotional offer, stating that a T-shirt will be given as a gift in exchange for empty cigarette boxes.

James Carlton Ltd., a London-based tobacco company established in 1936, played a pivotal role in the British tobacco industry. While catering to domestic consumers, the company also expanded into international markets, particularly in Asia, including India. To strengthen its presence in the region, James Carlton Ltd. strategically set up a branch in Calcutta (now Kolkata). Among its notable brands was Deluxe Tenor, which gained significant popularity in the Indian market. In 1965, ownership of this brand transitioned to NTC Industries Limited, ensuring its continued legacy under new management.