The poster depicts Goddess Lakshmi at the centre, standing on a lotus pedestal, flanked by Goddess Saraswati playing the veena and Lord Ganesha seated on a throne holding a bowl. The background features a serene lake with lotuses, a lush green garden, and snow-capped mountains. The packaging labels of Desai Beedi and Desai Savera Soap are displayed at the bottom.
The Desai Group, established in 1901, had built a strong network of cultivators, making Desai Bidis one of the largest in the country. In 2001, they diversified into the Indian ethnic food business.