The poster features a couple with their bicycle set against the iconic Red Fort, symbolising India's rich historical heritage. The tagline "The Light Running Cycle of Today" highlights the bicycle's smooth and effortless ride.

Atlas began as a proprietorship in 1938, importing bicycles under the "Eastern Star" brand. It was incorporated in 1950 and started full-scale production in 1952. By the late 1950s, Atlas was India's second largest cycle maker, exporting to countries like Myanmar and South Africa.