This poster by John Sturgess, promotes Elliman's Embrocation for horses. Featuring a royal figure on horseback, it emphasizes the product's strength and reliability in horse care, with a cavalry scene highlighting its use in both military and equine sectors. The phrase "Royal for horses" reinforces the embrocation’s trusted effectiveness on horses and "Universal for aches and pains" for Humans. The vibrant colors and imagery reflect the lasting reputation of the Elliman brand. Established in 1845 by James Elliman Sr. in Slough, Berkshire, England, Elliman, Sons, and Co. originally sold draperies before launching their first embrocation for animals in 1847 and for humans in 1850. By 1911, the company had expanded to 42 countries, including India, and flourished under the leadership of his son, James Elliman Jr.