This poster by John Sturgess promotes Elliman's Embrocation featuring a jockey in a pink shirt and white breeches riding a chestnut horse in the foreground. Several other riders and horses are seen in the background, set against a soft grassy landscape with trees. The tagline "Royal for horses" emphasizes the embrocation's trusted effectiveness for horses, while "Universal for aches and pains" highlights its benefits for humans. The vibrant colors and imagery reflect the lasting reputation of the Elliman brand. Established in 1845 by James Elliman Sr. in Slough, Berkshire, England, Elliman, Sons, and Co. originally sold draperies before launching its first embrocation for animals in 1847 and for humans in 1850. By 1911, the company had expanded to 42 countries, including India, thriving under the leadership of his son, James Elliman Jr.