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ELLORA

Offset Lithograph on Paper

Circa

1960

Size (cms)

48.8 X 74.1

Artist

B. W. Jatkar

B.W. Jatkar, also known as Black and White Jatkar, was a famous photographer and artist from Bombay. He was also a professor of photography at the J.J. School of Arts, Mumbai. Apart from photography, he painted posters for the Directorate of Tourism, Government of Maharashtra, to promote state tourism.

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Publisher

The Directorate Of Tourism Govt. Of Maharashtra

Printer

Prasad Process (P). Ltd, Madras. Active

More Info

This poster promotes Maharashtra’s rich heritage through innovative initiatives. Renowned photographer and artist B.W. Jatkar, also known as Black and White Jatkar, played a key role in creating captivating posters that showcase the beauty of Maharashtra, serving as the heart of Maharashtra Tourism.

The black-and-white illustration highlights the majestic Ellora Caves, with the text reading "ELLORA: PRIDE OF MAHARASHTRA." It emphasizes the intricate carvings and architectural brilliance of the Kailasa Temple, a monolithic marvel dedicated to Lord Shiva. Two figures in the foreground help convey the scale and grandeur of this UNESCO World Heritage Site. The Directorate of Tourism leads Maharashtra Tourism, implementing and promoting various schemes to boost tourism in the state.

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