This poster promotes the Eversharp adjustable fountain pen, marketed as "adjustable to your own handwriting." It highlights its versatility, offering nine pen styles in one to suit the user's preferences. Maitre Pens and Plastics, founded in 1933, represented Eversharp in India for many years. In 1958, the company launched the "Doric" brand under an Eversharp license. Maitre also developed its own pen brands, including "Writer" and "Clipper," and partnered with well-known companies like Swan and Waterman. By the 1960s, Maitre began manufacturing pens for Waterman and Swan under license for the Indian market.