EXOTIC FROUTE OF AIR INDIA
Offset on Paper
Circa
1969
Size (cms)
63.3 X 101.5
Artist
David Gentleman
David Gentleman (born 1930) is an English artist known for his watercolor paintings of landscapes, people, and buildings. His watercolors were created in London, Suffolk, and during travels to France, Italy, and India. He designed posters for public institutions like the Imperial War Museum, London Transport, and the Public Record Office. He produced lithographs for the Orphee Theatre Group production of the Royal College of Arts and created lithographs such as Covent Garden, South Carolina, Bath, and landscapes like Gordale Scar, Seven Sisters, and Suffolk subjects from 1970 to 2008. His artworks are exhibited at Tate Britain, the Victoria and Albert Museum, the Design Museum, and the Fitzwilliam Museum.
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Publisher
Air India
Printer
Prasad Process (P). Ltd, Madras. Active
More Info
This poster features the head of the iconic mascot at the top of a red pineapple, with the names of various cities encircling the fruit's stem. It promotes Air India’s airline services to different destinations worldwide. The artist, David Gentleman, contributed to Air India’s campaign to distinguish itself from competitors.
The jovial and rotund Maharajah, first appearing on an in-flight memo pad in the mid-1940s, was conceived by SK (Bobby) Kooka, then Commercial Director of Air India, and sketched by Umesh Rao, an artist at J. Walter Thompson in Bombay. Over the years, the Maharajah was cleverly utilized by the national airline to introduce new flight routes. His humorous antics and witty puns enabled Air India to market its services with a unique blend of subtle humor and unmatched flair.
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