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FAIRS & FESTIVALS INDIA

Lithograph on Paper

Circa

1959

Size (cms)

63.3 X 110

Artist

Anonymous

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Publisher

Directorate of Advertising And Visual Publicity, Ministry Of I. & B.

Printer

New Jack Printing Works private Ltd., Bombay.

More Info

This vibrant poster promotes India's "Feasts, Fairs & Festivals," showcasing bold, colorful traditional masks. A large yellow mask with a prominent mustache and crown, adorned with a small animal figure, dominates the design. Two smaller faces, one green and one yellow, flank the central mask, both wearing similar crowns without the animal figure. The mask's bright colors and intricate design reflect the lively festival atmosphere and cultural richness of India.

The poster emphasizes India's diverse cultural heritage, with exaggerated mask features representing festivals like Kerala's Kathakali. As part of a national campaign to promote cultural tourism, it highlights the nation's vibrant celebrations. The word "India" prominently displayed reinforces the country's identity as a land of tradition and celebration. This poster was published by Ministry of Information and Broadcasting, established on August 15, 1947, with Sardar Vallabhbhai Patel as its first minister, promotes government schemes through media and the arts.

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