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FAMILY PLANNING

Offset Lithograph on Paper

Circa

1982

Size (cms)

48.2 X 74.3

Artist

Anonymous

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Publisher

Directorate of Advertising And Visual Publicity, Ministry Of I. & B.

Printer

A. J. Printers, New Delhi.

More Info

This poster promoting family planning features a quote by Former Prime Minister Indira Gandhi which states if married couples love their children and their country, they should adopt family planning. The inverted red triangle as the family planning logo has its origins in India's National Family Planning Program, which was launched in 1952—making India the first country in the world to introduce an official family planning policy. The symbol was adopted in the 1960s to create a simple, recognizable, and universal emblem for family planning services.
Today, the inverted triangle remains a powerful and enduring symbol of population control, reproductive rights, and public health initiatives worldwide.

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