The poster promotes Gajra Gears, prominently featuring two silver-colored gears, with the company logo in the top left corner. A yellow Leyland Comet truck is shown in the bottom right, accompanied by a milestone stating, "100,000 km of trouble-free running, still working like new."
Founded in 1962, Gajra Gears initially focused on diesel engines and spare parts. The company transitioned to gear manufacturing and changed its name to Gajra Gears. By 1991, Gajra Gears had built a solid reputation in the automotive gear industry and expanded with the launch of Gajra Differential Gears.