The poster features a graphic of a shock absorber with the Goodyear logo in the upper left corner. Founded in 1898 by Frank A. Seiberling and named after Charles Goodyear, the company became a global leader in tires and rubber products. Goodyear entered India in 1922 as The Goodyear Tire & Rubber Co. (India) Ltd. It became a public limited company in 1961 and was later renamed Goodyear India Ltd.