The poster features actress Miss Devika Rani in a saree with a golden border, adorned with silver jewellery, holding a silver crown. It promotes Guinea Gold cigarettes, produced by Ogden’s—a British tobacco company established in 1860, later merged into the Imperial Tobacco Company. The Imperial Tobacco Company of India Ltd., founded on August 24, 1910, was its Indian subsidiary, focused on manufacturing and marketing cigarettes in India.