The poster features a black-and-white portrait of a smiling man, accompanied by two packaging labels displayed on the right.

Tata Oil Mills Company (TOMCO), established in 1917, produced soaps, detergents, and cooking oils, becoming a trusted household name in India. Its products were especially known for their natural and skin-friendly properties. Hamam soap was introduced in 1931.
In 1994, TOMCO was acquired by Hindustan Lever, marking a major consolidation in the Indian consumer goods sector.