This poster for "Hercules Cycles" proudly claims it as "India's Favourite." The illustration features a detailed bicycle in the foreground, symbolizing strength and durability. In the background, a rural landscape with vast fields and a figure riding a bicycle highlights Hercules Cycles' role in everyday life and transportation in India. The text at the top emphasizes the brand's popularity, while the bottom credits "T.I. Cycles of India Ltd."

T.I. (Tube Investment) Cycles, part of the Murugappa Group established in 1900, began in 1949 through a collaboration with Tube Investments, UK. Leading brands like Hercules, BSA, Philips, and Montara were introduced under the company's umbrella, which focuses on manufacturing bicycles and has become one of the top bicycle producers in India.