The poster features a Hercules cycle with a German Shepherd, symbolising reliability. The taglines: "His Master's Valuable Possession" and "Hercules is not just a cycle but a life partner."

T.I. Cycles, part of the Murugappa Group, was established in 1949 in collaboration with Tube Investments, UK. It launched the first Hercules bicycle in 1951, becoming a trusted name in Indian cycling.