The poster features a well-dressed gentleman elegantly holding a His Master’s Voice (HMV) label in his left hand, exuding a sense of sophistication and admiration for music. Above the iconic HMV logo, the tagline "You know it by this..." reinforces the brand’s deep-rooted recognition and trust among music lovers.

The Indian Gramophone House traces its roots to The Gramophone Company, founded in London in 1898 by Emile Berliner, the inventor of the gramophone. The iconic "His Master Voice" logo, based on Francis Barraud's painting of a dog listening to a gramophone, was adopted in 1901. The company expanded to India with its first factory in Sealdah, Calcutta, in 1908, revolutionising the Indian music industry.