top of page

INDIA

Offset Printing on Paper

Circa

1970

Size (cms)

63.3 X 101

Artist

Anonymous

Learn More

Publisher

India Tourism Development Corporation, Delhi.

Printer

Prasad Process (P). Ltd, Madras. Active

More Info

This poster created by the Indian Tourism Development Corporation (ITDC), promotes India as a tourist destination. It blends modern graphic design with a photograph of a tribal woman, highlighting India's cultural diversity. The bold "India" text stands out, and vibrant geometric shapes, including yellow, red, and green panels, evoke traditional art while maintaining a contemporary style. The contrast between the black-and-white photo and colorful graphics reflects India’s mix of heritage and modernity. Established in 1966, ITDC aimed to develop tourism in India, and this artwork showcases the country's beauty and history through innovative marketing.



© Copyright

Careful consideration has gone into updating our Articles. If you spot any error, feel free to let us know here

bottom of page