
INDIA
Offset Printing on Paper
Circa
1970
Size (cms)
63.3 X 101
Artist
Anonymous
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Publisher
India Tourism Development Corporation, Delhi.
Printer
Prasad Process (P). Ltd, Madras. Active
More Info
This poster created by the Indian Tourism Development Corporation (ITDC), promotes India as a tourist destination. It blends modern graphic design with a photograph of a tribal woman, highlighting India's cultural diversity. The bold "India" text stands out, and vibrant geometric shapes, including yellow, red, and green panels, evoke traditional art while maintaining a contemporary style. The contrast between the black-and-white photo and colorful graphics reflects India’s mix of heritage and modernity. Established in 1966, ITDC aimed to develop tourism in India, and this artwork showcases the country's beauty and history through innovative marketing.
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