The poster depicts a woman from the mountainous regions, wearing traditional attire adorned with intricate face and neck jewellery. She holds a stick in one hand while subtly hiding two chickens inside her jacket. Behind her stretches a snowy landscape, a small village nestled among the mountains. this poster was designed specifically for the German market promoting tourism to India.

This poster was published by Ministry of Information and Broadcasting, established on August 15, 1947, with Sardar Vallabhbhai Patel as its first minister, promotes government schemes through media and the arts.