This poster created by Sobha Singh, invites travelers to explore the scenic beauty of Kashmir. It features a serene landscape with snow-capped mountains, lush valleys, and traditional Kashmiri figures walking along a colorful path, while two men with goats appear in the background. Bold, contrasting colors like purple, green, and pink emphasize the region's natural beauty, making it an alluring destination. The tagline "Kashmir Calling" encourages travelers to experience the tranquil charm of one of India's most picturesque regions. Promoted by the Ministry of Tourist Traffic, the poster captures Kashmir’s essence. This poster was published by Ministry of Information and Broadcasting, established on August 15, 1947, with Sardar Vallabhbhai Patel as its first minister, promotes government schemes through media and the arts.