The poster promotes Lifebuoy soap and shaving cream, featuring a man lathering up with Lifebuoy soap, emphasizing cleanliness and freshness. A tube of shaving cream is positioned on the left, and a bar of toilet soap is shown on the lower right. The text highlights the soap’s effectiveness against body odor with phrases like, "No 'BO' for me! I use Lifebuoy Toilet Soap" and "For smoother, easier shaves, try Lifebuoy Shaving Cream."

Lever Brothers began exporting Sunlight Soap bars to Calcutta in 1888, marking the brand’s entry into the Indian market. Lifebuoy followed in 1895, solidifying the company’s presence. Other notable products, such as Pears, Lux, and Vim, helped establish the brand as a household name in India. Dalda, another iconic product from Lever Brothers, was introduced in 1937. Lever Brothers India Limited was officially formed in 1933, reinforcing its commitment to quality and consumer satisfaction.