The poster features a black-and-white portrait of film actress Vijayanthimala, with various packaging labels displayed at the bottom. The tagline quotes her saying, "My favorite Lux for my beautiful skin."

Lever Brothers, England, introduced Sunlight Soap to Calcutta in 1888, followed by Lifebuoy in 1895, and later expanded with renowned brands like Pears, Lux, and Vim. In 1933, Lever Brothers India Limited was established, eventually paving the way for what is now Hindustan Unilever Limited (HUL), a leading name in India's consumer goods industry.