The poster shows a young woman in traditional Indian attire, smiling warmly with a veil over her head and adorned with jewellery. The packaging label is prominently placed at the centre. Mohanlal Hargovind Beedi traces its origins to 1899, when brothers Mohanlal and Hargovind Patel migrated from Gujarat to Jabalpur due to famine. They founded the beedi brand in 1902 after discovering tobacco rolled in tendu leaves.