This calendar published by Shah & Co., Bombay, features a woman in a traditional Indian saree seated at a Naumann sewing machine. The rich blue background contrasts with her vibrant attire. The advertisement evokes nostalgia, emphasizing the quality and reliability of Naumann sewing machines while associating them with traditional Indian values and craftsmanship. Founded in 1869 by Bruno Naumann and Seidel, Seidel & Naumann became known for their high-quality sewing machines, popular in the late Victorian Era. In the early 20th century, they exported machines to Bombay, an economic hub during the colonial period, and established distributors in India.

In 1931, Shah & Co., founded by Mr. Hiralal V. Shah, became the exclusive agent for Naumann in Bombay. With over 70 years of experience, the company now offers a variety of high-quality equipment, including sealing and bagging machines.