
OGDEN'S SPORTSMAN CIGARETTES
Lithograph on Board
Circa
1930
Size (cms)
49 X 76.2
Artist
Anonymous
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Publisher
The Imperial Tobacco Co. Of India Ltd.
Printer
The Calcutta Fine Art Cottage.
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This poster features a man in traditional hunting attire, including a red coat with blue accents, white gloves, and a blue riding crop, with a cigarette in his mouth. The image suggests a refined, sporting lifestyle, aligning with the brand's sophisticated image. This branding strategy helped position Ogden’s Sportsman Cigarettes as a premium product in India, appealing to an upscale, tobacco-consuming audience. Ogden’s Sportsman Cigarettes were originally a British brand produced by Ogden’s, a tobacco company based in Liverpool, UK. The brand later became part of the Imperial Tobacco Company, which merged several tobacco firms, including Ogden’s. The Imperial Tobacco Company of India Ltd. was established on August 24, 1910, as a subsidiary of the British Imperial Tobacco Company, with the primary goal of producing and marketing cigarettes in India.
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