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PHILIPS

Embellished Lithograph on Paper

Circa

1965

Size (cms)

48.5 X 73.2

Artist

Anonymous

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Publisher

Philips Electrical Co. (India) P. Ltd., Calcutta.

Printer

Not Available

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The hand-drawn poster portrays children joyfully celebrating Diwali, lighting traditional diyas and bursting firecrackers against a festive backdrop.

Philips, a global electronics company, was founded in 1891 by Frederik Philips and his son, Gerard Philips, in the Netherlands. Expanding its reach, the company established operations in India in 1930 under the name Philips Electrical Co. (India) Pvt Ltd in Calcutta, initially functioning as a distribution center for imported Philips lamps. Over time, Philips expanded its presence in India, and in 1957, it transitioned into a public limited company, adopting the name Philips India Limited, solidifying its position in the Indian market.

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