This poster by Lucien Lorelle shows a smiling woman in a blue dress pointing to her lips beside a Philips radio. The caption "J'ai choisi" ("I chose") suggests her endorsement, while the Philips logo and slogan "c’est plus sûr!" ("It’s more reliable!") appear below. Founded in 1891, Philips grew into a global electronics leader—selling 1 million radios by 1927 and its 100-millionth TV by 1984.