The poster features a hand wearing a white glove holding a silver platter, upon which cargo shipments of various sizes are wrapped in a cargo net, symbolizing the careful handling and protection of shipped goods. Pakistan International Airlines (PIA) Cargo division was established in 1974. Initially, the division operated flights to the United States, Europe, and Hong Kong using B-707 aircraft. In addition, PIA Cargo organizes charter flights for transporting meat, livestock, and relief goods both domestically within Pakistan and internationally.