This poster, published by Rathna Fireworks Industries, Sivakasi, shows Bal Krishna and Bal Ganesha offering Makhan and water to the Shivling, surrounded by crackers. The company’s trademark is at the bottom right. Founded in 1952 by Sri Sanakanan and his relatives, Rathna Fireworks specializes in crackers and sparklers, with a sister company, Vijeyarathna Fireworks Industries, for manufacturing fireworks.