The poster features a young woman with red hair, wearing a military-style hat, sipping Vimto through a straw. Beside her, a glass filled with Vimto and a bottle of the drink emphasize its appeal and refreshment.

Vimto was first introduced in 1908 by John Noel Nichols as "Vimtonic," an herbal tonic designed to provide "Vim and Vigour." In 1919, the brand expanded internationally with its registration in British Guyana. The fizzy variant, "Sparkling Vimto," was introduced in 1920, boosting its popularity. By 1924, Vimto entered the Indian market, where it quickly became a beloved beverage among locals.